Twenty-first century marketing is an art form. Expansive and evolving technologies have allowed for the dynamic growth of advertising in the business world of not only marketing your wares and your services, but also your own persona. We call this “branding.” Over the last couple of decades, professional athletes, Hollywood stars and savvy companies have […]
The American cannabis industry continues to boom. The use of marijuana and marijuana products in one form or another is now legal in 47 states in the Union as well as Washington, D.C. And the number of states allowing for complete recreational use by adults has risen to 11. Additionally, most states now allow for […]
We are pleased to announce that Petersen International is the title sponsor of the 2020 ALS Golf Classic which will be held on March 16, 2020 at Valencia Country Club in Valencia, California. This amateur charity golf tournament has been played for years to many accolades in Southern California. Proceeds from the tournament benefit the […]
No matter the insurance product, the more your clients are familiar with, the more they will be comfortable with completing an application, relinquishing their precious time to an underwriting process and ultimately choosing to spend money on some sort of prescribed financial protection. Nothing can be truer when regarding disability insurance, as there is a […]
Happy New Year, and welcome to 2020. We not only begin a new year, but a new decade that we are cautiously optimistic will bring prosperity to more Americans and hopefully a lessening of the political and socioeconomic turmoil the country seems to be enduring as of late. The previous decade has seen our beloved […]
The festivities of the holiday season are well upon us. Like the rest of your fellow Americans, you are now under the constant bombardment of twinkling lights, plastic garland, nostalgic movies on every television channel, corny Christmas tunes escaping elevator speakers, the daily onslaught of Amazon boxes on your doorstep and of course, the building […]
Millions of Americans travel outside the United States every year for business and pleasure. Most venture to generally innocuous locales which are familiar or which they feel a sense of safety; although the most generic and democratic cities of North America, Europe or Asia can harbor diverse forms of criminality and danger. Yet others choose […]
In the realm of big business and high finance, the term “rainmaker” holds substantial clout, influence and respect. Defined as “a person who generates income for a business or organization by brokering deals or attracting clients or funds”, a rainmaker is a key employee or business owner, usually a go-getter who is mainly responsible for […]
No matter how long you have made a living in the financial services industry, you are at the very least somewhat aware of the amount of time and usual care that goes into the underwriting of insurance policies by carriers. Insurance companies employ learned, specialized professionals to analyze risk and weigh the financial gain of […]
This has been an extra eventful fire season in California. Here in the southern part of the state, the infamous Santa Ana weather phenomenon has produced record-breaking wind patterns in the last couple of months that have produced sporadic gusts over 70 miles per hour, wreaking havoc on trees and power lines all over this […]