The PIU Communicator Library
The Evolution of Insurance Advertising - 1/22/18
Client referrals are fantastic lead generators, but very few insurance agencies can survive by word of mouth alone. Maybe not on the same grand scale, but like a Fortune 500 corporation, you must promote yourself, your wares and skill-set to advertise your business and earn new clientele. In this digital age, marketing and advertising are […]
Much to Be Thankful For - 11/21/2017
2017 has been a rollercoaster, a rough year for much of this country. Thousands have been affected by great tragedies over the past 11 months as many Americans have lost their homes and businesses during the devastating hurricane season that ravaged the South, Southwest and Caribbean. Lives have also been tragically impacted by the recent […]
Niche Product Marketing - 8/22/2017
The personal-lines, corporate and employee-benefits insurance industries are chock-full with products and programs with which many of you are very familiar and probably make your living selling on a daily basis. Most non-property and non-casualty insurances fall under the usual categories of life, health, annuities, disability, travel and long-term care. And most brokers and agents […]
Not Just a Disability Shop - 8/8/17
For almost 70 years, the Petersen name has been synonymous with the disability insurance industry. W. Harold Petersen was raised under the financial weight of his own father’s disablement, so in adulthood, Mr. Petersen sought to immerse himself in the early teachings of income protection. He has made it his life’s work, his career to […]
Marketing Disability Insurance for Profit - 03/20/2017
Insurers and producers of disability insurance are pleased to be advised that the year 2015 produced the highest level of profitability in more than 20 years as reported by Milliman, the outstanding consulting actuarial firm, some months ago. This regular survey of disability insurers started over 35 years ago. It gives the industry the best […]
“The Craziest Thing in the World” - 10/18/2016
Speaking at a Democratic Party rally on October 3rd in Flint, Michigan, President Bill Clinton astonishingly and publically criticized President Barak Obama’s brainchild, the Affordable Care Act (ACA), calling it “the craziest thing in the world.” He went on to denounce the current healthcare reform in that it flooded the health insurance market, resulting in […]