The PIU Communicator Library
Would You Like Fries With That? - 04/15/2025
Producers often inquire about how they can sell more insurance to their clients. The answer is easy but can be at times unnerving – just ask! Have you been to a fast-food drive through in the past few years? Almost always, the first thing they say is “would you like to try the new double […]
State of the Disability Insurance Market in the United States: Trends, Growth, and Outlook - 02/11/2025
The U.S. disability insurance market continues to evolve, driven by demographic shifts, technological advancements, and changing economic conditions. Over the past five years, growth in sales across individual, Guaranteed Standard Issue (GSI), and business disability coverages has demonstrated both resilience and adaptability. Leveraging data from Milliman, LIMRA, and industry leaders, this article explores key trends, […]
Disability Marketing Strategies for 2025 - 1/28/2025
You really should give DI a chance in 2025. The disability insurance marketplace is where we find fresher and greater opportunities than in many other industry sectors. Recent increases in industry-wide competition, a general stabilizing of the greater marketplace as well as advances in underwriting automation, digital marketing and online sales have allowed for a […]
A Quick Look Ahead - 01/07/2025
Happy New Year! Thankfully 2024, an election year full of mudslinging and political polarization, is behind us. But from a business perspective, it was another great year for Petersen International with growth along many insurance lines of the specialty markets. Individual disability and group GSI numbers continued to grow, and the life and accident insurance […]
The World Can Be a Spooky Place - 10/29/2024
The human body is relatively fragile. Although we grow into a sturdy structure of bone, muscle and tissue with the incredible ability to withstand significant trauma and heal, humans aren’t indestructible. No matter how healthy a person may be and no matter how much he or she stays physically fit, everybody is susceptible to injury […]
A New Frontier of Employee Benefits - 10/08/2024
The employee benefits market, although mostly rewarding to its advisors, continues to be a complicated and sometimes muddled playing field. American companies, no matter their size, are at times being forced to provide benefits which they can hardly afford, and compliance and management headaches have surpassed most common levels of reason. Human resources personnel and […]